![]() ![]() Use a long letter (one page) to let potential clients know about your desire to help, the services you offer, and why you’re the best agent to help solve their problem. If you’re new to real estate, they’re an effective way to get your business off the ground. In one paragraph, your goal is to have the seller call you-that’s it. As implied, these letters are short, direct, and to the point. Focus on benefits: Elaborate on what they get out of doing business with you.Īs for the types of letters, you can try your hand at a short letter.Grab their attention: Start with something that will make them want to keep reading.Know your audience: Address their needs and values.But don’t let that stop you from starting with something simple. When writing a direct mail letter, remind yourself that you are a real estate agent and not a professional marketer. As the writer, you’ve achieved the most difficult task facing all direct mail marketers: You got the recipient to open the envelope! Tips for writing a handwritten direct mail letter ![]() It doesn’t even matter that it’s a handwritten marketing letter. ![]() Couple it with a handwritten letter, and you’ve made a lasting impression. In a world of spam folders filled with impersonal emails, a handwritten letter is considered and often treated like a rare and valuable gift.Īnd it clearly stands apart from the pounds of direct mail consumers receive each year.Ī handwritten envelope nearly guarantees your direct mail advertising is opened. You see your name in the greeting and begin to read. There, on real stationary, is the same ink you first noticed on the envelope. It’s rarity, exclusivity, and tangible uniqueness compel you to open it before anything else. They’ve stopped whatever they were doing to take paper and pen in hand and dedicate their limited time and energy exclusively to you. Someone, somewhere, has separated you from the crowd. You immediately sense this message is something special. Perfectly placed in the top right corner is a real stamp. The envelope looks unlike any of the others in that morning’s mail, and the address is written in real ink from a pen. A handwritten letter will let clients know that they are important to you. ![]()
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